Networking: The Most Misunderstood Word in Corporate Life

Why most professionals get it wrong and what really makes Networking work.

If you think networking is about likes, comments, sharing posts, or sending connection requests, you’re not alone but definitely you are doing it wrong. And if you expect frequent bar meetups, weekend golf sessions, or alumni cliques guarantee success, the data says otherwise. Those are social activities, not networking strategies.

Most people treat networking like an insurance policy, something to cash in when they need a job, a favour, or a contract.

Sounds simple, right?

Here’s why most people network:

1. To bypass regular processes for better opportunities

2. To secure that critical favour in closing deals

3. To influence decisions within their circle

4. To build a safety net for future career moves

The ultimate goal often becomes creating a group that protects each other’s interests.

But here’s the problem:

Most fail because they confuse networking with superficial gestures viz liking posts, sending connection requests, wishing birthdays, or occasional family meetups. These don’t build trust or influence decisions.

Real networking is a two-way street.

It’s one of the most powerful tools in your career, but only if you understand what it truly means. It’s about creating value, showing up consistently, and building credibility, not just collecting contacts. In fact, it’s an attitude that you either have it or you don’t.

From my two decades of experience, here’s what works:

• Start early: Build relationships without expecting anything in return during the early stage.

• Give first: Offer help before asking for it.

• Play the long game: Patience and consistency matter more than quick wins.

• Be authentic: Networking is not a tactic; it’s a mindset.

• Complement each other: Every interaction should create value for both parties. Aim for a symbiotic relationship where contributions are reciprocal. When you offer something substantial, it’s reasonable to expect a return ,this ensures balance and sustained collaboration.

So before you spend time on “networking,” ask yourself.
Am I building genuine relationships or just adding names to my list?